...start with a mission. Make London run. And not the skimpy shorts, lean, mean, PB machine London.
The real London. The London that keeps paying its gym membership because maybe next month will be different. The chardonnay half-full, there's-always-tomorrow,
best-intentioned rest of us. And we ran. In our thousands. And we're still running. Mission accomplished: Six years of glory days, mud, sweat and beers.
As every runner knows, the race may be run and won, but you never, ever, truly...finish...like you started. On a high. Ready for more - as long as it's not more
of the same, right? What becomes of a habit stops being a challenge. So it's a year off for Run London. A year of running your way.
You set the pace, we'll measure it with Nike+. You choose the route, we'll map it. We're not going away (we wouldn't let you off that easy).
It's just time for a change. Whatever happens, this is only the start...